Universal sets US release date for The Loft
Hollywood major Universal has announced its US release date for The Loft, the American remake of Bart De Pauw and Erik Van Looy’s successful film Loft. The film is set for a grand release on 29 August 2014 in the United States and will be distributed in the rest of the world shortly thereafter. The Loft is the first remake of a Flemish film to receive worldwide distribution by a major film studio.
For Flemish director Erik Van Looy, who hopped on board for the remake after directing Loft, this is a dream come true. Attracting over 1.2 million visitors to cinemas in Flanders, the original Loft quickly became the best scoring Flemish film of all time. Its American remake is a production between Belgian production company Woestijnvis and Anonymous Content (Babel, Eternal Sunshine of the Spotless Mind). Film tycoon Joel Silver (Sherlock Holmes, The Matrix) committed to the film as executive producer and it was also Silver who brought the picture to Universal’s attention.
Besides director Van Looy, Flemish rising star Matthias Schoenaerts (Bullhead, Rust & Bone) re-joined the production. Karl Urban (Star Trek Into Darkness), James Marsden (2 Guns), Wentworth Miller (Prison Break) and Eric Stonestreet (Modern Family) team up with Schoenaerts to portray a group of five married men who secretly share a loft they use for getaways with their mistresses. But their seemingly great arrangement turns into a nightmare when one morning the body of an unknown woman is discovered in the loft.
The original screenplay and characters were devised by Bart De Pauw; Welsey Strick was hired for the American adaptation. Further Flemish additions to the remake’s crew are Nicolas Karakatsanis (Bullhead) in charge of photography, Kurt Loyens as one of two art directors, Guy De Lombaert as unit production manager, Jo Vermaercke as steadicam operator, Griet Meukens as post-production supervisor, Ann Van Aken as script and Hilde De Laere as one of the producers. Even a number of Flemish corporations had a role in the production, such as Videohouse, where an important part of the shooting took place for approximately four weeks, ACE Image Factory, which contributed to visual effects (VFX), colour grading and finalisation, and Lites.
For the moment, The Loft is the only major release planned for August 29th, Labor Day Weekend in the US and traditionally a closing date for the important summer film season in film theatres. For a major studio to set the release date for a feature film a year in advance sparks the rumour that Universal will heavily promote and support the film’s release. After its US première, The Loft will be released throughout the rest of the world.